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Generating high quality content for each blog
post does seem difficult. As a blogger, you may know some of the ContentMarketing Strategies to increase your blog traffic rapidly.
Content marketing strategies are actually very
effective ways to grow your blog audience because that can reduce the cost of
promoting paid content on social media.
If you are looking for ways to get better results
from your content marketing efforts, here are a few helpful tips you should
follow:
1. Set Specific Goals
All your content marketing efforts will be in
vain if you do not have a specific purpose or direction. To develop your blog
consistently, you need to work to achieve the right goals.
For example, choose a set of goals that promote
growth, not achievement. Create content that generates 1000+ leads per month.
The key to achieving these goals and sustaining
the growth of your blog is to measure the ROI of your campaign's content
marketing (return on investment). And yes, even the ROI of your blog post can
be measured.
Collect and analyze your content marketing ROI
and increase your content plan goals at least every three months to keep your
blog growing throughout the year.
2. Restore Old Content
After spending hours making good blog posts,
don't just publish it and forget it. There is much more you can do with that
blog post. Take advantage of every piece of content that you create by creating
different types of content from them.
Use your blog posts to make YouTube short videos,
infographics, and social media posts. Republish your blog posts on other
platforms such as LinkedIn to reach new viewers.
Another great way to reuse your blog posts is to
make a slideshow that highlights the key points of your article. Then you can
share slides on platforms like Slideshare (https://www.slideshare.net/), which
generate more than 80 million visitors per month, to get more traffic to your
website.
Instead of making 5 blog posts every week, why
not make 2 good blog posts and change it to 5 different content formats? This
will help you save time to produce new content and maximize the content you
create.
3. Use the Right Automation Tool
When talking about content marketing, the first
thing that comes to your mind is an automation tool. Tools such as Buffer
(https://buffer.com/) and HootSuite (https://hootsuite.com/) allow even the
busiest people to maintain an active posting schedule on their social media
channels. But, what is the best tool for your blog?
Finding the perfect automation tool to schedule
posts for your social media accounts will help you maximize your money and
efforts. For example, some automation tools like CoSchedule
(http://coschedule.com/) automatically reschedule your post to send it to your
Twitter and Facebook pages repeatedly for better reach.
Also, remember to schedule your posts at the
right time to get the best results. More importantly, don't let your automation
tool do all the work. Log in to your social account at least once a day to
reply to your loyal followers and connect with your audience.
4. Find Your Own Narrative
When producing content, whether it's a blog post
or a Tweet, always use your own approach. Make it unique that makes your
audience instantly recognize your content wherever your article appears.
Using your own narration to tell great stories
that you can use to connect with your audience through your content is very
influential in content marketing strategies. You don't have to be funny too.
Empathy is actually far stronger than humor. Use it whenever appropriate to
create more interesting content.
Conclusion
Of course, there are many other tricks and
strategies to get better results from content marketing. You can use online
tools such as Canva (I personally love it) to quickly create graphics for your
social media posts as the main magnet.
The important thing to remember is to never stop
experimenting with new strategies. Also, collect data and learn about your
audience. This is the only way to create better content for your audience.
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