A semantic word is not a synonym for another word. Semantics refers to all the context that a keyword involves when talking about a specific topic. The semantic field is called the set of words that are closely related.
That is, if you write about dog food, the article is sure to include words such as vitamins, health, properties, digestion, brands, balance, ingredients, packaging, feed, dog chow, breed, quality, etc.
Those are the semantic words in SEO.
There are paid tools like SEOlyze that do this perfectly. I also think that DinoRank is a very complete tool according to various opinions (Although I have never used it).
SEMRUSH has an interesting section where you can group a series of keywords and return the semantic words to include in an article.
You can see it in the section where it says "SEO Contemplate". You just insert several keywords, you click on inspect and that's it: a wide variety of terms to include in the text. Likewise, it also suggests the ideal length for an article, as well as potential links for your website. (This is one of my favorite steps)
Semantic variety is very important today since Google has evolved to the point of understanding the context of the content. That is why it no longer matters - or it does not matter as much - the number of times a keyword is placed in an article to optimize it (obviously without going to excess). It is more relevant where those keywords are placed: h1, h2, h3, h4 ...
Google better understands an article by context and classifies it according to the user's interaction with it.
That is why it is important to know methods to optimize a text in the correct way.
Luckily, there are many free tools to find semantic words ... For example:
- Google suggest
- Suggestions in the images section
- Seoquake Extension
- Extension Extract people also research ...
- Keyword tool.io
- Keyword planner
- LSI Keywords.com
Steps to optimize an article with semantic words
There are two differences to understand ...
Expand the keywords field.
Extending the semantic field with LSI words.
The first is generally achieved by researching the keywords of the competition or in the "Also ranks for" section in tools such as ahref or other similar ones.
Of course, you can also get LSI words, but it is not so defined.
To expand the semantic field with free tools, do the following:
For example, for the keyword "dog food" use the images section in Google and select the words that make sense with the main key. (This is a good step to get LSI words)
Google suggest is also one of the best ways to know what words to insert in an article. At this point, you have surely used Google suggestions.
To dig even deeper into your search, use several extensions:
Extension Extract people also research ...
With the first one, a table is reflected on the right side of the results section that shows interesting words to use.
With the SEO Squake extension (also a good tool for quick audits) you can see the density of words that have been used in an article.
This is of great help for SEO, since this way you can see the words that are using the first 3 or 5 websites that are within the top.
SEOlyze really makes the job easier, but it seems to me that with this method you achieve the same as with the paid tools.
What do you get? * A rain of words that the competition uses in their texts *
Then you select the words that are most relevant to the content and optimize.
And if you want to make sure you got it right, I recommend using two pages to get LSI words
With this, you will have a fairly complete article with the essential elements for optimization from a semantic point of view.
Although really if you do good research and manage to create a complete article, those LSI words will often be included naturally.
For that, you will need to document yourself from many different sources before writing an article. Not for nothing, many prefer to buy SEO articles and save all this content organization issue, along with the correct optimization: it requires time and a lot of effort.
But if you want to do it yourself, you can use the methods that I have left you up there and you will easily have balanced SEO content.
Leave a comment if you found this article helpful. Oh by the way, if you know of a well-priced joint that includes SEOlyze, let me know in the comments.